Naveed Ali Baig

Chief Executive Officer

Naveed established Innovative’s Karachi operations in early 90s which then quickly became the engine of growth for the company. Naveed in his capacity as Chief Executive provides leadership to the company. Previously, Naveed has been instrumental in successfully launching and establishing APC and Wincor Nixdorf as leading brands in Pakistan in their categories.
Prior to joining Innovative, Naveed has worked for Ferguson Associates (partner of the then Price Waterhouse), Gallup International and Hamdard University.

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